Yihan Zhang

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Yihan Zhang

About

Yihan Zhang

About

Yihan Zhang

About

About

Design is not just about solving problems. It’s about identifying the path that connects user needs, brand vision, and business value. I work across teams to uncover that door—through research, systems thinking, and deliberate execution.

Design is not just about solving problems. It’s about identifying the path that connects user needs, brand vision, and business value. I work across teams to uncover that door—through research, systems thinking, and deliberate execution.

Design is not just about solving problems. It’s about identifying the path that connects user needs, brand vision, and business value. I work across teams to uncover that door—through research, systems thinking, and deliberate execution.

Design is not just about solving problems. It’s about identifying the path that connects user needs, brand vision, and business value. I work across teams to uncover that door—through research, systems thinking, and deliberate execution.

14+ yrs

Experience

50+

Projects Delivered

10+

Industry Served

3

0-1 global product launches

Results, not pixels

Rooted in the question “Why?”, my approach helps clients avoid superficial solutions and unnecessary costs — ensuring that every design decision serves a clear purpose.

My Process

01

Think, Explore

Define the problem, understand the user, and uncover opportunities through research and strategy.

02

Make

Translate insights into clear, thoughtful interfaces and brand expressions with visual precision.

03

Validate

Test, measure, and refine the design to ensure it delivers real impact and user value.

Work Experience

2019 — 2025

KOHLER

Sr. UI/UX Designer (Full Stack)

I helped Kohler incubate and launch its first—and only—global digital product showcase platform tailored for B2B clients. For the first time, users across the world could browse all Kohler products in one place, without navigating through fragmented regional sites. From strategy to execution, I led the full design cycle, and together with my team, we grew the platform from zero to 45 million leads.

2019 — 2025

KOHLER

Sr. UI/UX Designer (Full Stack)

I helped Kohler incubate and launch its first—and only—global digital product showcase platform tailored for B2B clients. For the first time, users across the world could browse all Kohler products in one place, without navigating through fragmented regional sites. From strategy to execution, I led the full design cycle, and together with my team, we grew the platform from zero to 45 million leads.

2018 — 2019

IBM

Lead UI/UX Designer

At IBM, I collaborated with global automotive and tech clients to turn ambiguous ideas into tangible MVPs. I facilitated workshops, translated business needs into user journeys, and led the visual direction of scalable cross-platform systems. In just a few months, we reduced concept-to-prototype cycles by 30%, empowering clients like Ford Lincoln and FAW-VW to accelerate innovation.

2018 — 2019

IBM

Lead UI/UX Designer

At IBM, I collaborated with global automotive and tech clients to turn ambiguous ideas into tangible MVPs. I facilitated workshops, translated business needs into user journeys, and led the visual direction of scalable cross-platform systems. In just a few months, we reduced concept-to-prototype cycles by 30%, empowering clients like Ford Lincoln and FAW-VW to accelerate innovation.

2017 — 2018

Coupang (Korea's Leading E-commerce Platform)

Sr. Product Designer

At Coupang, I designed mission-critical logistics tools for frontline couriers and their managers during Korea’s peak e-commerce growth. From mobile workflows to desktop dashboards, I crafted interfaces that improved delivery accuracy and task efficiency, directly impacting last-mile performance. My work helped streamline one of Asia’s busiest logistics operations from the inside out.

2017 — 2018

Coupang (Korea's Leading E-commerce Platform)

Sr. Product Designer

At Coupang, I designed mission-critical logistics tools for frontline couriers and their managers during Korea’s peak e-commerce growth. From mobile workflows to desktop dashboards, I crafted interfaces that improved delivery accuracy and task efficiency, directly impacting last-mile performance. My work helped streamline one of Asia’s busiest logistics operations from the inside out.

2010 — 2017

Hewlett-Packard

Visual & UI Designer

During my seven years at HP, I evolved from a visual designer into a full-stack product thinker. I shaped the UI of printer touchscreens, apps, and web platforms—bringing consistency to a fragmented product ecosystem. I also led the creation of a unified design language for HP’s 2017 enterprise printer lineup, enhancing usability across millions of devices.

2010 — 2017

Hewlett-Packard

Visual & UI Designer

During my seven years at HP, I evolved from a visual designer into a full-stack product thinker. I shaped the UI of printer touchscreens, apps, and web platforms—bringing consistency to a fragmented product ecosystem. I also led the creation of a unified design language for HP’s 2017 enterprise printer lineup, enhancing usability across millions of devices.

I help my pervious companies to reach their goals within the following skillset:

Under Construction

Under Construction

Under Construction

Product

User Interface Design

Interaction Design

Design System

Strategy

Research

Roadmapping

Product Audit

Marketing

Branding

Content Strategy

Growth Hacking